- Submission deadline
- August 3, 2026
- Event date
- January 19, 2027
- Format
- In person
- Location
- Las Vegas, Nevada, United States
- Compensation
- Not listed
About this call
SHOT University is an educational program at the 2027 NSSF SHOT Show for firearm retailers, shooting range businesses, and other firearm industry professionals. It seeks 45-minute presentations on business practices such as marketing, operations, customer engagement, and range management. Interactive presentations with handouts are encouraged, and sessions must reserve at least five minutes for audience questions.
Topics
MarketingLeveraging AIRevenue stream diversificationInventory management and cash flow managementEvent planning, sales, and promotional tacticsStaff trainingDiversifying the customer baseIndoor and outdoor shooting range operationsOSHA and EPA compliance for shooting rangesMember retention and recruitmentCustomer development and engagementCommunity engagementDigital and social media marketingRetail and customer experience design
Audience
Firearm retailersShooting range businessesConservation professionalsManufacturersSuppliersTrade media
Session formats
45-minute presentations with audience questions and answers